Casey suburb of Gungahlin
The second housong development advertising and marketing campaign I conducted for CRD was for the suburb of Casey in Gungahlin.
It was a huge building project and needed all of my skills.
Customer brief was delivered by the directors:
We need to market and sell the blocks as efficiently as possible;
Create a budget and if approved produce materials needed;
Deliver the materials quickly and cost-effectively.
What we delivered.
First off the rank of course was developing a logo.
Once approved, I structured a program to create an advertising campaign that included, brochures, signage, press advertisments, TV campaign and website.
The small website created was html and very basic.
The land development sold and was successful.
The website did not need to exist past completion of development.