The Views at Casey

Housing Development.
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The Views at Casey
Back about a decade when I was operating my design business I also prepared advertising and marketing programs for a couple of local Canberra developers. Those brave group of builders – CRD and Kiena – developed a number of housing developments, namely Harrison Park, Casey, Canberra Lakeside Estate and The Views at Casey. Luckily, I had the skill set to produce campaigns for them and won the contracts.
With The Views at Casey they had prime land high up overlooking Gungahlin that the government called ‘Casey III’. I had already completed advertising and marketing programs for the other developments when this came along It was my last before semi-retiring.
Brand development.
Customer brief was delivered by the directors:
We need to market and sell the blocks as efficiently as possible;
Create a budget and if approved produce materials needed;
Deliver the materials quickly and cost-effectively.

What we delivered.

I developed a logo and name for the development!
Once approved, set out to create an advertising campaign that included, brochures, signage, press advertisments, TV campaign and website.
The small website created was html and very basic.

Results.
The land devlopment sold and was successful. The lucky residents have enormous views across Gungahlin and some through to Hall.
The website did not need to exist past completion of development.

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